About White Artica

white artica about


White Artica was founded in Australia with the commitment to build an activewear brand that helps women thrive without limits. Since then, we have been producing everyday stylish and functional workout clothes for women, and they are perfect for whatever exercise they choose. We are committed to providing our customers with high-quality activewear and deliver the best shopping experience by helping our customers express their style and not just buy activewear.

Our story starts from the love of a healthy living, the daily sweaty workouts, and the overall enhancement of life.

We aim to provide the best quality for athletic equipment and we dream of building a community where everyone can be the inspiration for the others.

We are a fitness-minded brand, and we recognise the importance of smashing your fitness goals while staying flawlessly stylish.

Whether you need a cute set or a high-performance gear to help you stand out at the gym, our collection features must-have gym wears that every woman needs.

White Artica brand draws inspiration from the minimal atmospheres of the arctic environment blended with fierce and feminine shapes. This is why we have been encouraging women to harness their inner fierceness and channel it into living an active life.

We are one of the activewear brand in Australia with a sharp eye for the next thing in fashion. In and out of the gym, at home or on the go, our collection builds the bridge between your gym life and every other part of your life without sacrificing comfort. Michela, the founder and creative director of the brand, is an Italian fashion designer in love with healthy living, daily sweaty workouts, overall life enhancement, and an eye for activewear that motivates women and helps them push their limits.

white artica share fitness journey blog hub


Our vision is to enhance the quality of life for our customers, create a global hub for individuals passionate about wellbeing, and create real relationships between people. We aim to build a space where everyone can share stories and experiences, a place where ideas and inspiration to create better lives blooms.

We aspire to empower people to reach their full potential by providing the right tools to achieve their goals. We support active living. We live for it. We love it!

We are White Artica.


white artica our products

White Artica is inspiring by the minimal atmospheres of the Arctic environment blended with powerful and feminine design.

We are focused on quality over quantity. We are fitness-minded people, and we recognise the importance of practical tools for daily training but we also know the importance of feeling great inside your clothes.
We set our product' standards to align our values of quality, fun and trend.


Each piece in our collection is carefully produced in alignment with our values of quality, fun, and trend. Our mission is to equip women for daily training, but we also know the importance of comfortable and stylish gym clothes that can be worn even outside the gym. All our products are produced using high-quality materials, multifunctional, and can take you from the gym to the street, all in one outfit.

We create activewear that strives to solve women evolving needs. By trailblazing on function, fabric, cut, and fashion, we are able to deliver top-notch pieces that help her feel her most fierce, stylish, and feminine self.